You may be wondering why someone wouldn’t read a blog because you have a blog, or you are someone who doesn’t read blogs often.
There are thousands of subjective reasons, but the following are some of the most likely.
1. People have short attention spans:
This accounts mostly for Americans. There is a general apathy installed into youth that causes a lot of people to stop reading altogether. Their attention is less than that of a fish. If you want to get these people’s attention, you have to have an eye-catching design and an incentive that’s worth their time.
2. There’s too many blogs:
Every blog gets lost in its earliest stages before it’s discovered by a niche group. Some people write blogs as personal journals, and these blogs are based entirely on entertainment value. The number of blogs in each niche is too damn high. This pushes the already famous blogs into higher rankings because people are reluctant to look through a list.
3. People don’t share blogs like they share media content:
Most of what you see on Twitter, Facebook, Google plus and Reddit is pictures and videos. The articles I have seen on social networks are typically from the same few high level blogs. Every blog post has to include some form of visual to be shared, so it seems.
4. Blogging is hard:
Blogging doesn’t end at the publish button. Each post requires individual detail in order to be even slightly discoverable. Tags, categories, sitemaps, meta links, labeling images and videos, and submitting info to search engines aren’t even the end of it.
5. Blogs are too detailed:
Unfortunately, in this day and age, people have less time than ever, so they want to get right to the point. So, take away all the information that isn’t essential to what you need to portray.
Don’t take my word for it. Share and find out what others think.